Peter Frey
Don Perry joined Chick-fil-A in 1983.
By Patrick Rizzo, NBC News
Updated at 3:30 p.m. ET: Chick-fil-A's vice president of public relations, Don Perry,?died suddenly early Friday, the company said, leaving the embattled restaurant chain without its chief spokesman amid a marketing crisis.
"Don was a member of our Chick-fil-A family for nearly 29 years," the company said in a statement. "For many of you in the media, he was the spokesperson for Chick-fil-A. ?He was a well-respected and well-liked media executive in the Atlanta and University of Georgia communities, and we will all miss him."
It did not provide his age, cause of death or any details about who might succeed him. Perry joined Chick-fil-A in 1983 as its manager of corporate public relations.
Chick-fil-A has come?under fire from?some?patrons and politicians?over company President Dan Cathy's public?support for traditional marriage and the "biblical definition" of families.
There have been protests held at restaurants over what some describe as the company's "intolerance" of same-sex marriage.
Officials in cities including?Boston, Chicago and Philadelphia?have told the company it was not welcome, although some have since backpedaled. For its part, Chick-fil-A, which operates more than 1,600?restaurants?in 39 states,has tried to defuse the crisis by saying they intend to leave the issue of same-sex marriage to the political arena.
Related: Chick-fil-A out of the fryer, into the fire
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Fans of Chick-Fil-A's food, and foes of the company's anti-gay stance, plan to attend the opening of a new Southern California location. KNBC's Janet Kwak reports.
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